Concept: KAF Coffee Roastery is a contemporary coffee brand that merges bold character with understated minimalism. The concept was to create a visual identity that feels both modern and grounded, something that could speak to a younger, design-aware audience while staying true to the brand’s organic roots. The packaging balances utilitarian elements with clean elegance, using strong sans-serif typography, monospaced details and a neutral grey–crème palette that conveys calm, warmth and everyday sophistication.
Goals: The aim was to build a packaging experience that goes beyond surface aesthetics. A prominent QR code replaces the traditional barcode, inviting customers to interact directly with the brand and discover tasting notes, origin details and brewing methods. The layout was designed to feel quiet yet intentional with a clear visual hierarchy that lets each element breathe. KAF positions itself as a calm, confident product for people who value both craft and clarity.
Role: Creative direction, concept development, visual identity, packaging design, layout and typography.
Outcome: A refined and flexible packaging system that resonates with a design-savvy audience aged 18–30, combining visual simplicity with a digitally enhanced user experience.
Tools: Adobe Illustrator, Photoshop.
