Concept:
Seaborn Club is an independent swimwear label inspired by the Greek islands and the feeling of slow, sun-drenched summers. Rooted in softness, sensuality, and effortless style, the brand celebrates feminine strength and stillness. The identity draws from earthy palettes, poetic language and minimalist forms.
Goals:
To develop a full visual identity that captures the brand’s calm, nostalgic tone while feeling contemporary and elevated. The challenge was to balance emotion and clarity — expressing softness without becoming overly decorative, and minimalism without feeling cold.
Role:
Led the creative direction and design process, including logo design, color palette and typography system, packaging design, social media assets and web layout. Created visual consistency across all brand touchpoints — physical and digital.
Outcome:
A cohesive and refined brand identity that reflects Seaborn Club’s story and values. From packaging to digital presence, every element reinforces a sense of ease and emotional connection. The brand now communicates clearly with its target audience while standing out in the swimwear market.
Tools:
Adobe Illustrator, Photoshop, InDesign
